Audi launches “quattro bistro” in Southern Alps

AutoTrader NZ
Published 3 September 2020

Open for one day only during the Audi quattro Winter Games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebrity chef, Simon Gault, experiencing his specially designed menu for the event.

But there was an epic twist – there was no kitchen at the restaurant. All food had to be delivered by “quattro waiters” – Audi RS4’s which delivered the food at high speeds from a kitchen located across the mountain range.

The challenge? Deliver the food to the bistro on time, piping hot and still on the plate (or in the pot!) while reaching speeds of up to 160kmph.

Audi New Zealand general manager Dean Sheed says: “We wanted to create a unique and memorable experience for our lucky guests during the Audi quattro Winter Games 2015. But we also wanted to put the precision of the Audi quattro system to the ultimate test – deliver food across ice and snow at incredible speeds with the food arriving piping hot and intact!

“This had never been done before and was definitely a risk, but we had perfect conditions on the day set amongst the back drop of the Southern Alps, and our RS4s delivered.”

Entries were open at Audi dealerships across the country for test drivers to go into the draw to win passes to attend. The 10 x VIP packages included a trip for two to Queenstown, five star accommodation, a half-day ultimate Audi quattro ice drive experience, tickets to the Audi quattro Winter Games NZ and a place for two at the table in New Zealand’s first quattro bistro.

Celebrity chef and Audi ambassador Simon Gault commented: “The degree of difficulty to deliver an eight course meal across the snow and ice seemed insurmountable when we first discussed it. Not only had this never been done but there were so many variables that we couldn’t control – in particular the weather. We needed to make sure that the food was of the highest standard possible and that our guests had the most amazing dining experience. Thanks to the quattros we pulled it off and I’m extremely pleased to have been a part of such a memorable experience.”