The Jeep and Ram Truck brands each posted year-over-year sales gains in August compared with the same month a year ago. The Jeep brand’s 18 percent increase was the largest sales gain of any FCA US brand during the month. The group extended its streak of year-over-year sales gains to 65-consecutive months.
“In spite of a tough 2014 comparison and extreme stock market volatility, our dealer’s competitive spirit kicked in and propelled us to our 65th-consecutive month of year-over-year sales increases,” said Reid Bigland, Head of U.S. Sales. “Our Jeep brand turned in a double-digit increase while eight individual models, including four Jeep brand vehicles, set sales records. FCA US topped the 200,000-unit threshold in August for the second time this year.”
Eight FCA US vehicles set records in the month of August, including the Jeep Compass which posted the largest percentage year-over-year increase of any Jeep brand vehicle in the month. Sales of the Compass were up 58 percent, the compact SUV’s best sales month ever. In addition, the Jeep Wrangler, Jeep Cherokee, Jeep Patriot, Dodge Challenger, Dodge Journey, Ram pickup truck and Ram ProMaster van each recorded their best August sales ever.
FCA US finished the month of August with a 74-day supply of inventory (571,290 units). U.S. industry sales figures for August are internally projected at an estimated 17.8 million units Seasonally Adjusted Annual Rate (SAAR).
Jeep brand sales increased 18 percent, the brand’s best sales month ever and its 23rd-consecutive month of year-over-year sales gains.
Ram Truck Brand
Ram Truck brand sales, which include the Ram pickup truck, ProMaster (sold in New Zealand as the Fiat Ducato), Ram ProMaster City and Ram Cargo Van, were up 6 percent in August, the brand’s best August sales since 2005.
Sales of the all-new 2016 Fiat 500X, the newest addition to the FIAT brand vehicle lineup, increased 7 percent in August compared with the previous month of July.
Both the Challenger and Journey posted their best August sales ever. Challenger sales were up 25 percent as the muscle car logged its seventh sales record this year. Journey sales increased 2 percent; the mid-size crossover’s fifth sales record this year.
Sales of the Chrysler 200 were up 30 percent in August, the mid-size sedan’s best August sales since 2012. Sales of the Chrysler brand, which includes the 200, Chrysler 300 full-size sedan, and the Chrysler Town & Country minivan, were down 14 percent compared with the same month a year ago.