The Sonata, which is available in New Zealand, was the highest ranked Premium Mid-Size Car – beating the Honda Accord and Toyota Camry. The Genesis topped the Aspirational Luxury Car category.
Hyundai’s overall brand satisfaction rating jumped 11 positions, earning Hyundai the 2009 Rising Star award.
“The VSA’s get used as an industry benchmark so it’s an honour to not only be recognised by a trusted automotive resource like AutoPacific for vehicles satisfaction, but by Hyundai owners as well,” said Philip Eustace, Executive Director of Hyundai Motors New Zealand.
“Coming out of the survey as the most improved brand year-over-year only solidifies Hyundai’s reputation of constant product development and providing buyers with safe, well-designed, quality vehicles that includes the multi award winning i30 range here in New Zealand.”
AutoPacific, a future-oriented automotive market research and product-consulting firm, uses its annual VSA as an industry benchmark for objectively measuring how satisfied an owner is with their new car. More than 25,000 US consumers participated in the survey.
Owner satisfaction is measured across specific areas related to a vehicle’s operation, comfort, safety and the overall purchase/lease experience.
