Auto Trader NZ
Published 3 September 2020
The growth was driven by the launch of the new Ghibli, Maserati’s first four-door sports executive sedan, and the brand’s flagship model, the Quattroporte. The Ghibli accounted for just over 60 percent of retail sales in the region.
The GranCabrio and GranTurismo sports car models also continued to sell well, pushed by the introduction of the 100 years of Maserati Centennial Edition.
Maserati’s four-wheel drive system, Q4, was introduced on the Ghibli and Quattroporte sedan models in selected markets and gained particular popularity in the South Korean market. The launch leads up to the global market entry of the highly anticipated Maserati Levante, the Italian marque’s first luxury sports SUV, in 2016.
The strongest performing markets in the region in terms of sales increase were South Korea, taking 36 percent of Maserati’s sales in the region with an increase of 469 per cent, followed New Zealand with a 400% increase in sales and by Australia, where sales rose by 199%. All other markets of the SEAP region also registered strong growth rates, in double and even triple digits.
Maserati’s sales and service infrastructure was further developed through the launch of a new importer in Indonesia, the opening of a combined sales and service facility in Melbourne (Australia) and new service facilities in Busan and Bundang (South Korea). New showrooms for Singapore, Melbourne and Sydney were completed at the end of 2014.
On a global level, Maserati sold approximately 36,500 cars worldwide in 2014, an increase of 136% compared to 2013 and almost six times the sales figure for 2012.
Maserati’s overseas markets managing director Umberto Cini commented: “With the new Quattroporte and Ghibli, we were able to grow significantly compared to only a few years ago where we sold just over 6,000 vehicles per year worldwide.
“The most important launch for the SEAP region in 2015 will be a further addition to the Quattroporte range, the new Quattroporte with 330 hp.”
