Maserati: Year in Review

AutoTrader NZ
Published 3 September 2020

Last year saw Maserati lift its revue with sales and profits up significantly and highlights included a near doubling of sales in China to make it Maserati’s second biggest market in the world.

Maserati closed 2011 with total shipments up 8.5% to 6,159 vehicles, generating revenues of €588 million.

The USA remained Maserati’s number one market, with shipments up 20% over the prior year to 2,437 vehicles. In 2011, China became the brand’s second largest market, with shipments nearly doubling to 842 vehicles. Japan also recorded strong growth with a 22% increase for the year. By contrast, shipments in Europe were down 21% over the 2010 level to 1,519 vehicles. In other markets, Maserati recorded an increase of 4%.

Maserati’s full-year trading profit of €40 million (trading margin: 6.8%) represented a significant increase over the €24 million profit for 2010 (trading margin: 4.1%), attributable to an improved mix and further optimization of operating costs. 

In Q4 2011, Maserati reported revenues of €143 million and trading profit was €14 million for the quarter, compared with €8 million for the same period in 2010.

At the 2011 Geneva Motor Show in March, Maserati presented the new 450 hp GranCabrio Sport, a harder-edged version of the highly successful GranCabrio, which arrived in Australia and New Zealand in January of this year.

In April, the new top-of-the-range GranTurismo MC Stradale coupé, based on the MC Trofeo, made its Asian debut at tithe Shanghai Motor Show, with Australian and New Zealand deliveries in the second half of 2011.

At the Frankfurt Motor Show in September, Maserati unveiled a brand new SUV concept – the Kubang. The first ever SUV in the brand’s history, this concept vehicle paves the way for the future product range that will introduce the distinctive Maserati style to a new market segment.