That figure commanded a 6.3% market share and ensured the company’s sixth consecutive year of growth.
Mitsubishi finished clearly ahead of traditionally close competitors Nissan and Hyundai and Mitsubishi head of sales and marketing strategy Daniel Cook was delighted with the result, which placed the brand fifth overall.
“When you consider the popularity right across our vehicle range, our excellent dealer network, multi award-winning Customer Care Centre, and the fact that we provide New Zealand’s best new vehicle warranty: those are several compelling reasons for customers to choose us ahead of other brands,” said Mr Cook.
“To finish the year well ahead of some of our closest competitors is an achievement that we are all very proud of. I would like to thank each and every one of our loyal and growing customer base who have chosen a Mitsubishi.”
Mitsubishi’s sales surge was boosted by strong performances from two key additions to this season’s line-up.
Storming onto the paddock early-2015, the updated Triton proved an immediate crowd pleaser. The new-look ute placed third overall in the light commercial vehicle segment in the final quarter of the year (January to March) and was the best-selling 2WD model in March alongside the Toyota Hilux, both with 293 sales.
“This muscular new Triton performs the dual role of work truck and family vehicle better than ever,” said Mr Cook. “It’s as tough as nails and drives like a high-end SUV: what’s not to love?”
Following on from Triton’s success, the all-new Pajero Sport hit the road in December. Available in XLS or premium VRX specifications, this impressive SUV has sold consistently since its release.
“Pajero is our flagship vehicle and the Sport is the best we’ve ever produced; it’s absolutely tailor-made for New Zealand,” said Mr Cook. “With its rally-tested Pajero heritage and significant off-road advancements and luxury appointments, Pajero Sport has major appeal with Kiwi drivers.”
With customer preferences shifting towards SUVs in New Zealand, Mitsubishi was well placed with a strong range of star players including ASX 2WD and 4WD, Outlander 2WD and 4WD, Pajero Sport and the iconic Pajero.
“Our popular ASX crossover and Outlander SUVs have been setting the benchmark for style and performance and have really helped the brand win the hearts of New Zealanders,” said Mr Cook. “Customers love the versatility, safety and comfort these vehicles offer.”
