New car company to debut first Super-SUV

Eterniti is an independent, boutique British luxury carmaker, based in London. The company says it “aims to satisfy a growing demand for additional luxury, personalised specifications and exclusivity among car buyers, particularly in major cities and global wealth centres”.

The company’s first car, the Hemera, will be the world’s first Super-SUV, reportedly providing new levels of luxury, space and performance in an SUV.

It will feature a limousine-like rear cabin, including twin reclining seats, iPads and a drinks chiller. But “with compact dimensions, 4×4 ruggedness and dynamic performance”, it is also practical and will retain driver appeal.

The Hemera will be shown in Frankfurt as a prototype, with production and deliveries to start in 2012. It is based on the latest generation of the large SUV platform, which will undergo a chassis-up rebuild, with a new, repackaged interior, carbon-composite body panels and additional performance.

Eterniti is backed by a group of international investors and has been established by people who have a passion for cars. The engineering team is led by Alastair Macqueen, who was responsible for the development of the Jaguar XJ220 supercar to production and has won the Le Mans 24-Hour race with both Jaguar and Bentley. Eterniti also has its very own F1 driver on board, Johnny Herbert, who won three Grands Prix during a 10-year Formula 1 career.

Eterniti is establishing a London hub featuring a showroom, car build and service centre, and a separate atelier where customers can discuss their requirements and create a bespoke specification for their cars, which will be hand-built on site by British craftsmen and technicians. The London facilities will open later this year, with further showrooms in key international cities to follow from 2012.