Nissan Power 88 plan announced

AutoTrader NZ
Published 3 September 2020

Nissan’s wide-ranging, six-year business plan “will accelerate the company’s growth across new markets and segments”.

The plan for fiscal years 2011 to 2016, called “Nissan Power 88,” is effective immediately, and the name reflects the company’s plan to “achieve a global market share of 8% and increase its corporate operating profit to a sustainable 8%”.

Highlights of Nissan Power 88 include an all-new vehicle every six weeks for six years. The company’s global portfolio will have 66 vehicles and will cover 92% of all markets and segments. Nissan will also introduce more than 90 new, advanced technologies, averaging 15 per year.

The emphasis on sustainable mobility will continue, encompassing zero-emission vehicles and low-emission technologies that support PURE DRIVE. Cumulative electric vehicle sales for the Renault-Nissan Alliance will reach 1.5 million units.

“Mobility for all” will expand with dedicated new cars and light commercial vehicles (LCVs) developed for entry-level segments and emerging markets.

“Nissan Power 88 is the roadmap for our company’s profitable growth,” said Nissan President and Chief Executive Officer Carlos Ghosn. “We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century.”

According to the press release, Nissan will increase investments in its brands and retail networks to enhance its customers’ entire ownership experience. Nissan currently has 6000 major points of sales globally; the retail network will expand to 7500 in the midterm plan period.

Business expansion will focus on growth markets and further developing the company’s Infiniti and light commercial businesses.

By 2012, Nissan hopes to have a production capacity of 1.2 million units in China, and aims for a 10% share of the Chinese market. Nissan will also increase its presence in Brazil, Russia and India, as well as in the next wave of emerging markets.

In Brazil, Nissan will build a new plant, with a capacity of 200,000 units as a first step.

The Infiniti premium brand will grow from its 2010 sales level of 150,000 vehicles to 10% of global market share among luxury brand segments, a level today that would represent 500,000 vehicles.1 Infiniti will be present in more than 70 markets with a product range of at least 10 vehicles.

“Nissan Power 88 is a demanding business plan, but our company has a proven track record of achieving challenging objectives,” said Ghosn.