The Toyota Land Cruiser Prado 2024: A Confluence of Heritage and Modernity

AutoTrader NZ
Published 4 August 2023

The Toyota Land Cruiser Prado has an esteemed lineage that sprawls across seven illustrious decades. Known for its unparalleled durability and dependability, the Prado isn't just an SUV—it's a hallmark of automotive prowess. With the unveiling of the 2024 model, Toyota amplifies the Prado's legendary status, melding its storied history with state-of-the-art innovation.

A Journey Through Time: The Prado's Evolution

Journeying back, the Prado's narrative is one of continuous evolution. Each iteration embodies Toyota's unwavering commitment to reliability paired with performance dynamism. However, the 2024 Prado is not merely a nod to its past. It's a harmonious blend of decades of automotive mastery with today's cutting-edge enhancements.

To truly appreciate the 2024 model, one must delve into the origins of the Prado.

  • Early Beginnings: The Land Cruiser’s inception in the 1950s witnessed an SUV that prioritised durability over luxury. It was designed for the roughest terrains and the toughest climates.

  • International Acclaim: Through the years, its ability to adapt and innovate has led the Prado to win numerous awards. Notably, the coveted ‘4x4 of the Year’ multiple times over the last few decades.

  • A Kiwi Favourite: In New Zealand, the Prado's synergy with the country's varied topography made it an instant hit. Whether traversing the alpine terrains of the South Island or navigating North Island's coastal highways, the Prado emerged as a versatile companion.

"The Prado has a direct connection to the original roots of the Land Cruiser heritage...By revisiting these roots, we've strived to encapsulate the quintessential Land Cruiser design, coupled with its expected functionality, outstanding off-road manoeuvrability, and ease of modification."
— Neeraj Lala, Toyota New Zealand’s Chief Executive

The 2024 Land Cruiser Prado: Reimagined for Tomorrow

With the 2024 edition, Toyota returns to the foundational DNA of the Land Cruiser, while seamlessly integrating state-of-the-art features tailored for the modern driver.

  • Electrified Drive: One of the most significant advancements is the introduction of the new 48V hybrid electric powertrain. This isn't merely a nod to environmental concerns; it's a bold statement of Toyota's commitment to sustainability.

  • Engine and Transmission: Beneath its hood, the 2024 Prado houses a 2.8L turbo diesel engine. Coupled with the 48-volt hybrid system, the Prado ensures a dynamic driving experience. Moreover, the shift from a six-speed to an eight-speed automatic transmission hints at smoother transitions, optimal fuel efficiency, and enhanced driving pleasure.

  • Design and Visibility: The design is a marriage of aesthetics and functionality. The 60mm extended wheelbase now stands at 2850mm, offering better stability. Furthermore, with improved ground clearance and a reduced hood blind spot, drivers are assured of superior visibility and control.

Technical Nuances and Specifications

For the technically inclined, the 2024 Prado offers a smorgasbord of features:

  • Towing Capacity: An upgrade from 3100kg to 3500kg, ideal for those weekend getaways with the boat or caravan in tow.

  • Emission Control: A notable reduction in carbon emissions by approximately 5% compared to its predecessors. This aligns with Toyota New Zealand’s ambitious goal of slashing tailpipe emissions by 46% come 2030.

  • Seating Arrangement: Based on New Zealand’s driving habits and preferences, the Prado will feature a three-row, seven-seat configuration, ensuring space is never a concern.

Introducing the TNGA-F Platform: A Revolution in Off-Roading

The fifth-generation Land Cruiser Prado heralds a transformative change with its new TNGA-F platform. Shared with its sibling, the Lexus LX, this foundational shift augments the Prado’s off-roading capabilities. Fourteen years since its last significant overhaul, the 2024 Prado, with its revamped exterior and interior, posits a pertinent question: Is this the epochal change that repositions it atop the SUV pantheon?

Electrification and Sustainability: The Prado's Future Vision

The hybrid electric powertrain integration isn't a mere incremental upgrade—it’s a proclamation of Toyota's vision. As a majority of Toyota's SUV ensemble now boasts hybrid electric powertrains, the focus remains crystal clear: Charting a course towards a greener future without compromising on performance.

  • Engine: 2.8L turbo diesel partnered with a 48-volt hybrid electric system.
  • Transmission: An enhanced shift from a six-speed to an eight-speed automatic transmission.
  • Towing Capacity: Augmented from 3100kg to 3500kg, the Prado promises unparalleled utility for both urban jaunts and rugged adventures.

Redefined Aesthetics: Where Form Meets Function

Delving into its design intricacies reveals Toyota's knack for fusing aesthetics with utility. The expanded wheelbase, improved ground clearance, and the meticulously reduced hood blind spots aren’t just design choices—they’re strategic decisions to heighten the driving experience.

Fun Fact

Did you know?
The name "Prado" means "meadow" or "field" in Spanish. An apt name, considering the vehicle's innate ability to traverse vast terrains with ease!

The Prado’s Resurgence

The 2024 Toyota Land Cruiser Prado isn’t a mere evolution—it's a revolution. As Neeraj Lala encapsulates, "This new Prado is an absolute knock out. It’s robust, and it’s resilient." But beyond its technical prowess and aesthetic beauty, it's Toyota's undying spirit to innovate, adapt, and lead that truly shines through this automotive marvel.

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