Words: Andrew Sluys
Published 26 May 2026
Ferrari has finally taken the covers off the highly anticipated Luce, which is the brand’s first pure electric vehicle.
As expected, the styling of the Luce is a real talking point, and was penned by the LoveFrom agency, best known for its work on the iPhone, iMac, and iPad.
At 5026mm long, 1999mm wide, and 1544mm high, the Luce is similar-sized to the Purosangue SUV.
It also features suicide doors at the rear, to aid with access to the back seat.
It makes use of a quad-motor all-wheel drive system, which produces a total of 770kW and 100Nm of torque.
It’s also the fastest accelerating Ferrari of all time with a 0-100km/h time of 2.5-seconds, before hitting a top speed of 308km/h.
According to Ferrari, the Luce’s powertrain is extremely rear-biased, with the majority of the power and torque coming from the rear motors.
It is all powered by a 122kWh battery, which is embedded in the car’s floorpan. It can reportedly provide a driving range of up to 841km.
The battery was designed and built in Maranello, and features a peak charging rate of 350kW.
On the inside, the Luce’s design is reflective of the exterior with its Apple-like aesthetic.
Most notably, it features a tri-spoke steering wheel, a semi-digital gauge cluster, and an infotainment display that can be moved.
Marc Newson, one of the chief designers, previously said touchscreens shouldn’t replace buttons inside a car, and this is evident in the Luce.
The team has retained a number of tactile controls for the most important functions between the steering wheel and the bottom of the screen.
The lack of any sort of transmission tunnel frees up enough space to create Ferrari’s first five-seat cabin.
While Ferrari is yet to officially release pricing, European outlets have reported it will cost around €550,000.
Converting that to NZD leaves you with a Ferrari EV just over $1 million, but it’s very likely it will be even more expensive once it does land down here.
