Words: Peter Louisson
Published 12 March 2025
The BMW Group recently hosted an award ceremony at the Auckland Art Gallery Toi o Tãmaki. Its purpose was to recognise and reward its 10 dealers across New Zealand for their contributions and achievements throughout 2024.
They played a pivotal role in securing BMW’s position as the best-selling premium automotive brand in the country for the first time in a decade.
The event was a celebration of the commitment of BMW and Mini dealer partners and their teams.
Recognising their pivotal role in the company’s success, Jean-Philippe Parain, Senior Vice President of Sales Regions Asia-Pacific, Eastern Europe, Middle East, and Africa, attended the ceremony. He personally commended their efforts and acknowledged their contributions to the brand’s global achievements.
Adam Shaver, Managing Director of BMW Group New Zealand, emphasised the importance of the awards, saying, “Last year presented challenges on many fronts, making it even more important to come together. We wish not only to recognise the exceptional achievements of our retail partners but also to celebrate the collective efforts that have driven our brand’s success.”
Shaver further emphasised BMW Group’s commitment to fostering a positive work culture for employees and business partners. He noted that these awards serve as a testament to the appreciation and recognition for those who engage with customers daily, strengthening the brand’s leading position.
The highlights of the award ceremony included the prestigious “Dealer of the Year” awards, celebrating excellence across multiple categories:
BMW Dealer of the Year – Christchurch BMW
BMW Excellence in Customer Support – Hawke’s Bay BMW
BMW Excellence in Customer Service – Coombes Johnston BMW Tauranga
BMW Excellence in Marketing – Continental Cars BMW Auckland
BMW Excellence in Financial Services – Auckland City BMW
BMW Sales Manager Group 2 – Mark Ireland, Cooke Howlison BMW
BMW Sales Manager Group 1 – Pierre Jean Kleinhans, Auckland City BMW
BMW Sales Consultant Used Cars – Ethan Zhang, Auckland City BMW
BMW Sales Consultant Group 2 – Dylan Boddis, Coombes Johnston BMW Tauranga
BMW Sales Consultant Group 1– Gary Su, Auckland City BMW
BMW Financial Services – Margie Sanders, Auckland City BMW
Mini Dealer of the Year – Christchurch Mini Garage
Mini Sales Consultant Group 2 – Caelen Chadwick, Coombes Johnston Mini Garage Hamilton
Mini Sales Consultant Group 1 – Selena Andreassend, Christchurch Mini Garage
