As athletes will be flying in from all corners of the globe to participate in 2012 Olympics, BMW Group, who is the official car partner for the event, will be showcasing a number of BMW, MINI and Rolls Royce cars along with some concept models. BMW will be displaying their new BMW E Scooter, BMW i Pedelec bicycle, updated MINI Rocketman besides BMW i3 and i8 EVs.
The pavilion is designed in such a way that it gives an impression of floating on water. It is a two tiered structure with lower tier displaying London Olympic fleet vehicles while visitors are able to view series of interactive displays to get an in-depth knowledge of BMW plans for the future. The upper tier is dedicated to display of BMWs current lineup and future models.
BMW was selected by London Organizing Committee to provide fleet vehicles to 2012 Olympic Games. The company has provided 4,000 vehicles most of them in 3 Series and 5 Series categories. These vehicles are particularly chosen due to their ability to meet stringent emission targets set by organizers of the 2102 Olympic Games. These vehicles will be used for transportation facilities for participants, athletes, guests and visiting dignitaries throughout the events.
Principal architect Christopher Lee comments: “As a British-based practice, we were delighted to be selected to work with BMW Group for the UK’s first Olympic and Paralympic Games since 1948. It’s not every day that one has the opportunity to work with a brand like BMW on such a global stage and we are proud that the finished result will be seen by thousands of people during London 2012.”
