MG4 Urban in blue on black tarmac

MG’s $35,000 MG4 Urban Essence 43 represents new entry point to electric range

Words: Andrew Sluys

MG Motor New Zealand has added a new variant to its MG4 Urban range, which now represents a more affordable entry point. 

Priced from $34,990, the MG4 Urban Essence 43 is available now at MG dealerships across the country. 

It is powered by a 43kWh Lithium Iron Phosphate (LFP) battery, which provides a driving range of up to 316 (WLTP). 

It features an electric motor on the front axle, which produces 11kw and 250Nm.

As for charging, it is rated to a peak DC speed of 87kW, which will take around 28 minutes to be charged from 10 to 80 per cent. 

Standard equipment on the outside includes 17-inch alloy wheels, LED headlights, and roof rails. 

On the inside, it gets a 12.8-inch infotainment display with wireless Apple Carplay and Android Auto connectivity, plus a 7-inch digital cluster. 

There are also a pair of heated front seats, a leather-wrapped steering wheel, and a six-speaker sound system. 

As for practicality, it features 382-litres of boot space, which expands to 1,266-litres when the rear seats are folded. 

It also comes as standard with MG’s full suite of advanced safety systems, as well as seven airbags and a 360-degree camera.

As for a warranty, MG Motor New Zealand will cover it for up to 10 years or 250,000km, as long as it’s serviced within the MG network. This is made up of the standard seven-year warranty, plus a three-year extension. 

Country Business Manager for MG Motor New Zealand, Dean Sheed, says the addition of the Essence 43 reinforces MG’s commitment to making electric mobility more attainable for Kiwi motorists.

“The MG4 EV Urban has a compelling combination of design, technology, practicality and value. By introducing the Essence 43 at $34,990, we’re opening the door to more New Zealanders looking to make the switch to an electric vehicle without compromising on the features and equipment they expect from a modern car.

“Importantly, this isn’t simply an entry-level electric vehicle. The Essence 43 delivers a comprehensive package of technology, comfort and safety features, making it an extremely appealing proposition for buyers.”

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MG4 Urban in blue on black tarmac

MG’s $35,000 MG4 Urban Essence 43 represents new entry point to electric range

MG Motor New Zealand has added a new variant to its MG4 Urban range, which now represents a more affordable entry point. Priced from $34,990, the MG4 Urban Essence 43 is available…
12 Nov 2026
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