Dongfeng marks first year in New Zealand with special edition Box
Words: Kyle Cassidy
Dongfeng says it has sold more than 1,000 new vehicles in its first 12 months in New Zealand, with the Box electric hatchback making up more than 60 per cent of that tally.
An anniversary Box is now available, and it comes in rose gold with a white roof and a white-and-black interior. The run is limited to 50 cars, with the first 15 expected to arrive this month. The two-tone paint adds $990 to the current Box price, bringing the anniversary edition to $30,980 plus on-road costs.
The regular Box, which has a claimed WLTP range of 317km, starts at $29,990 plus on-road costs until the end of 2026. Dongfeng says the starting price will then rise by $3000 to $32,990 plus on-road costs. Twilight White is standard, with other colours costing $990 extra.
The 007 gets a tow rating
Both versions of the 2027 Dongfeng 007 gain a 750kg towing rating for braked and unbraked trailers, along with heated front seats and a retractable rear spoiler. The Performance also gets a new black-and-grey interior option.
Prices carry over for the updated electric fastback. The Long Range remains at $54,990 and the Performance at $59,990, both plus on-road costs.
Dongfeng New Zealand general manager Arek Zywot said customer and dealer feedback had helped shape the changes.
“Their feedback helps us identify where we can make meaningful improvements, whether that’s in the 007, the BOX or VIGO. Continuous improvement is central to how we intend to grow the brand in New Zealand.”
The Vigo electric SUV rounds out the range and starts at $39,990 plus on-road costs. Dongfeng is currently advertising a choice of 0 per cent finance or $2,000 cashback on the SUV.
The brand’s dealer network has grown to 12 locations in its first year. The five newest outlets are in Henderson, Rotorua, Taupō, Napier and Palmerston North.
