GWM to launch Wey luxury brand in NZ and more plug-in hybrids
Words: Kyle Cassidy
GWM marked 17 years in New Zealand recently at its Tech Day 2025 event in Melbourne, revealing two new plug-in hybrid models and confirming a locally tuned focus for the Australasian market.
GWM entered New Zealand in 2008, making it the country’s longest-serving Chinese automotive marque.
WEY brand set for NZ launch
GWM confirmed that its premium WEY brand will launch in New Zealand, sitting above Haval in the company’s SUV line-up. The WEY G9 was displayed at Tech Day 2025, giving attendees a glimpse of what’s to come.
“We see WEY as our premium, electrified luxury brand a step up from Haval in technology, design and refinement,” said Steve Maciver, Head of Marketing & Communications for GWM ANZ. “Several models are under consideration for New Zealand, and we’ll share more details soon.”
Australian-tuned driving dynamics
The event debuted the AT-1 Program, GWM’s Australian-developed tuning initiative led by veteran engineer Rob Trubiani.
The program focuses on steering calibration and suspension refinement tailored specifically for Australasian roads. AT-1 tuned Haval H6 and Cannon Alpha models are scheduled to enter production with these localised updates from November 2025.
Trubiani said the program was developed to improve comfort and driver confidence on local roads, where conditions can differ markedly from those in China or Europe.
New plug-in hybrids lead the charge
Headlining Tech Day 2025 were two new models showcasing GWM’s latest hybrid powertrains: the Haval H6 AWD PHEV (Hi4) and the Tank 500 PHEV (Hi4-T). Both use the company’s new Hi4 hybrid systems that pair petrol engines with dual electric motors for improved efficiency, lower emissions and all-wheel-drive traction.
GWM says the Hi4 system is aimed at urban drivers wanting reduced running costs without range anxiety, while the Hi4-T version in the larger Tank 500 PHEV targets off-road enthusiasts seeking hybrid efficiency with uncompromised performance.
New diesel engine coming in 2026
In a significant announcement for New Zealand and Australia, GWM’s Chief Technology Officer Nicole Wu confirmed that the two countries will jointly lead the global rollout of a new 3.0-litre diesel engine in mid-2026.
The engine will debut in the Cannon Alpha and Tank 500, promising greater torque, refinement and towing performance. Wu said the new powertrain expands GWM’s offerings to suit customers who still need diesel capability, especially in markets like New Zealand where utility and adventure vehicles remain key segments.
