New Suzuki emblem after 22 years

Suzuki Motor Corporation has redesigned its emblem for the first time in over two decades. The update aligns with the company’s new corporate slogan, “By Your Side”. This reflects its longstanding commitment to focus on customers while embracing future possibilities.

The redesign retains the familiar outline of Suzuki’s iconic “S”. However, it adopts a flat design that is more in keeping with the digital age. Silver paint replaces the traditional chrome plating. That is a nod to reduced environmental impact but it also signals a shift towards a new era. Compared with the older emblem, the new version presents a cleaner, machined appearance with a bevelled edge.

The emblem will make its debut on concept models at the Japan Mobility Show 2025, held from 30 Oct to 9 Nov. Suzuki states the change is part of its broader strategy to remain adaptable in a changing market. It also wants to position itself as “an infrastructure mobility closely connected with people’s lives.”

Commenting on the update, Toshihiro Suzuki, Representative Director and President, said the new emblem represents the company’s dedication to creating valuable, customer-focused products while also expressing its readiness to face new challenges. He added that, under the “By Your Side” slogan, Suzuki intends to continue supporting customers and contribute to a sustainable future.