Report: Lamborghini pulls plug on first pure electric vehicle, cites lack of interest
Words: Andrew Sluys
Lamborghini has abandoned plans to build its first electric vehicle, and has shifted focus to high-performance plug-in hybrids.
As reported by The Times, the electric vehicle in question was the Lanzador, which was set to become a four-seat SUV crossover.
According to the report, Lamborghini is still interested in electric power, but only if it’s assisting a V8 or V12 engine, and not replacing it entirely.
Now that the EV has been shelved, Lamborghini will reportedly shift its focus exclusively to plug-in hybrid vehicles, with the strategy set to be reviewed again in 2030.
Lamborghini CEO Stephan Winkelmann cited a lack of interest from its customer base as to why the decision on the Lanzador was made.
He talked about producing an electric vehicle as being an “expensive hobby”, and how Lamborghini’s clientele has “close to zero” interest in EVs.
Winklemann went on to explain how their buyers are still looking for an “emotional experience”, which is something that EVs struggle to provide in the same way combustion-powered vehicles do.
While the words “hybrid” and “Lamborghini” don’t seem to be a natural fit, the brand’s entire line-up is now electrified.
From the entry-level V10-powered Temerario through to the V12-powered Revuelto and the V8-powered Urus, every Lamborghini is now a hybrid.
It’s a strategy that seems to be working for the Italian brand, with more than 10,700 vehicles sold throughout 2025.
At the top of the charts was the Urus, which was set to make the transition to electric power by 2029, but this plan has also reportedly been scrapped.
Winkelmann explained that the brand could not risk such a big transition for its best-selling vehicle, and potentially lose its customer base.
Despite all this, he remains cautious about the future, regarding emission regulations, but didn’t want to speak on this with The Times.
“We have a big task as an automotive industry. Everybody’s speaking about 2035, but there’s a big date which is very dangerous at 2030, due to the emissions. And this is something which is not clear enough, in my opinion, today.”
