Bugatti brings the Veyron into the modern era
Words: Kyle Cassidy
More than 20 years after the Veyron reset expectations for road-car performance, Bugatti has given its original hypercar a fresh lease on life.
The French marque has unveiled a one-off Veyron restored and reimagined through its La Maison Pur Sang heritage programme. Rather than simply returning the car to its original factory specification, Bugatti worked with its owner to introduce details inspired by the newer Chiron and Tourbillon.
The exterior provides the most obvious departure from the original. It combines Rouge Rembrandt and Petrol Blue, neither of which was offered during the Veyron’s decade-long production run.
Rouge Rembrandt was developed for the Tourbillon, while Petrol Blue is closely associated with the Chiron. Despite being borrowed from newer Bugattis, both colours sit surprisingly comfortably on the Veyron’s now two-decade-old shape.
Bugatti has also fitted larger wheels, although it has retained the original Machiavelli design. The upsized rims allow the Veyron to use tyres developed for its Chiron successor without disrupting the car’s familiar appearance.
New mesh sections have been installed in the front, side and rear air intakes, adding a more three-dimensional finish while preserving the original bodywork.
The modernisation continues inside, where the seats have been retrimmed in Magnolia leather. Mocassin-coloured stitching features on the steering wheel and gear selector, while a special ‘20 Years of Veyron’ emblem has been positioned between the seats.
Perhaps the most distinctive cabin change is the centre console. It now carries what Bugatti calls a Côte de Genève finish, borrowing its patterned appearance from the world of mechanical watchmaking.
It’s an appropriately intricate touch for a car of this calibre, but it also has a practical benefit. Unlike a glossy surface, the patterned finish should be less prone to collecting fingerprints and smudges.
There’s no oversized touchscreen or wholesale dashboard redesign, either. Bugatti has left the Veyron’s original layout largely untouched, recognising that its comparatively simple cabin has aged rather well.
La Maison Pur Sang was established in 2020 to preserve, restore and certify significant Bugatti models. Customers can request anything from a faithful factory-specification restoration to a more extensive transformation such as this example.
Bugatti says authenticity remains central to the programme, allowing owners to personalise and modernise their cars without losing the characteristics that made them special in the first place.
Just 450 examples of the Veyron were built during its 10-year production run, making each one a significant piece of modern Bugatti history. This car is now more distinctive still, although Bugatti hasn’t disclosed what its transformation cost.
Given the Veyron’s value and the bespoke nature of the work, it’s probably safe to assume the bill wasn’t modest.
The Veyron might have been succeeded by the Chiron and Tourbillon, but this project proves Bugatti isn’t ready to let its first modern hypercar quietly disappear into history.
