KTM secures its future with investment by partner Bajaj

The KTM AG board has announced that the company has expanded its relationship with its long-standing partner Bajaj. It has also secured Bajaj as its main investor.

Gottfried Neumeister (above) CEO, KTM AG stated: “Today we have been given the opportunity to continue the history of KTM.

“Together with our long-standing partner Bajaj, we were able to work out a strategy that will enable us to raise a further 600 million euros for our new start in addition to the 200 million euros already made available. 

“The existing sites – in particular our main plant in Mattighofen/Munderfing – will remain the basis for our future success. This means that we will continue to be an important employer for the entire region. 

“In view of this new, second opportunity, we at KTM feel deep gratitude and humility towards all those within and outside our group of companies who have made it possible.

“I would also like to take this opportunity to thank Stefan Pierer on behalf of all those who have accompanied us along the way. He laid the foundation for one of the world’s best-known motorcycle brands, which has a unique community.” 

As part of its rejuvenation, KTM is about to release details of its new 390 line-up that includes the SMC R, 390 Enduro R, and 390 Adventure R. 

KTM is also launching the Orange Blood campaign. The company has invited passionate KTM owners and riders like to join the Orange Board. These riders will bring their experience, insights and passion to the table to help shape the future of KTM. 

Over 5000 applied and applications are now closed.

In June, KTM will reveal the 15 selected members who will head to Austria this summer.

They will have exclusive access behind the scenes, meet the KTM crew, and “work with us to drive what’s next.”