Words: Andrew Sluys
Published 3 August 2026
New Zealand’s first Supercars Double Header has been labelled as a “major success”, following the release of spending figures.
The two events, held across the North and South Islands reportedly generated $21.4 million for the local economy.
Analysis shows fans spent $9.5 million in Christchurch, and $7.9 million in Taupo, while international visitors spent over $4 million elsewhere.
The two events attracted around 3,000 international visitors to the country, which generated over 34,000 nights of accommodation across NZ.
Supercars Executive Chairman Barclay Nettlefold said the results validated the vision behind creating the Championship’s first New Zealand Double Header.
“The passion shown by fans in both Taupō and Christchurch was extraordinary, and we’re incredibly proud to have delivered a successful first Double Header across both islands,” Nettlefold said.
“From the outset, our ambition was to create something bigger than two standalone race weekends. We wanted to give fans a reason to travel, stay longer and experience more of New Zealand while delivering meaningful economic outcomes for our partners and host cities,” Nettlefold said.
“The results speak for themselves. More than $21 million in visitor expenditure and 34,000 international visitor nights is a tremendous outcome for New Zealand and demonstrates the strength of Supercars as a major tourism and events platform.”
Minister for Tourism and Hospitality Hon Louise Upston said the results highlighted the importance of major events in driving regional growth and international visitation.
“The inaugural Supercars Double Header has been a major success, delivering a significant economic boost for Taupō and Christchurch. We welcomed approximately 3,000 international visitors, alongside fans who travelled from across New Zealand to experience the racing. Major events like these attract visitors, support local businesses, and help grow our tourism economy,” said Minister Upston.
The Double Header is expected to return to New Zealand in 2027, with dates being announced in the coming months.
