Words: Andrew Sluys
Published 19 May 2026
Ford has confirmed five new passenger vehicles will launch between 2027 and 2029 during a recent European dealer meeting in Austria.
The new ‘Ready Set For’ strategy in Europe is in response to falling sales across the region, where 2025’s figure was less than half of 2019.
Though few details were revealed of these upcoming vehicles, an image showing the front ends with their lighting fascias was posted.
This image shows a new design language for Ford’s European arm, where electric vehicles will likely be at the forefront of this new charge.
Arguably the most exciting revelation comes from the smallest of the bunch, which will be a new Fiesta EV.
It will reportedly use a platform from Renault, meaning the revived Fiesta should feature similar driving dynamics to the Renault 5 and Alpine A290.
Ford will also release a new electric SUV that will reportedly take the place of the aging Puma. It will be around 4.2-metres long, and will be built from the ground up as an EV.
Near the larger end of the image, two SUVs are shown, and each is likely to fill a different segment in the European market.
It is still unclear as to where these SUVs will be positioned, but it’s likely they will feature some sort of hybrid powertrain.
Finally, the largest vehicle shown in the image looks to have styling inspiration taken from the Bronco.
As to what will power this large off-road SUV remains a mystery, but it’s clear Ford has no issue leaning into its heritage for the European market.
This new range of vehicles will be produced at Ford’s factory in Valencia, Spain.
