Jaguar names its controversial comeback car Type 01

Jaguar has confirmed the first model of its controversial rebirth will be called the Type 01, a four-door electric GT with a tri-motor powertrain producing more than 750kW and over 1,300Nm of torque.

The name was announced today alongside confirmation that camouflaged prototypes will appear on the streets of Monaco ahead of the Formula E race weekend, giving the public its first look at the production car’s proportions in the metal. A full reveal is expected later this year.

Type 01 rides on an entirely new body architecture and has been designed, developed and built in the UK. The naming convention is deliberately layered: the ‘Type’ designation reaches back to the Le Mans-winning C-type of 1951 and the road cars that followed, while the ‘0’ represents zero tailpipe emissions and the ‘1’ marks this as the first Jaguar of a new generation.

Jaguar managing director Rawdon Glover says the name carries a double meaning. “The zero also signifies a complete brand reset, and the ‘1’, our first car for a new chapter, a ‘one of a kind’,” he says.

Jaguar’s rebirth has been nothing if not controversial. The brand walked away from its entire model range, ditched its iconic leaping cat logo, and unveiled a new visual identity that divided opinion sharply when it emerged in late 2024. The Type 00 concept that followed was striking enough to suggest the design team meant business, but whether a four-door electric GT costing well into six figures can find enough buyers in a segment that already includes the Porsche Taycan, the Audi e-tron GT and an ever-growing roster of ambitious Chinese rivals remains the central question.