Aston Martin cuts 20 per cent of its workforce, cites Trump’s tariffs as a problem
Words: Andrew Sluys
Aston Martin has cut one fifth of its total workforce after a rough 2025 that saw the brand’s losses increase.
On the numbers front, revenue dropped by 21 per cent to £1.26 billion ($2.8 billion), and operating losses increased by 161 per cent to £259.2 million ($583 million).
As a whole the company posted a loss of £493 million ($1.1 billion) for the financial year.
Aside from the financial statistics, arguably the most worrying stat is the fact that car production dropped 10 per cent compared to 2023.
“An unprecedented backdrop of geopolitical uncertainties and macroeconomic pressures, including heightened tariffs in the US and China, weighed on our performance,” CEO Adrian Hallmark said.
Donald Trump’s controversial tariffs seemed to play a big part in this, as Aston Martin temporarily ceased sending cars to the US.
It wasn’t until the United Kingdom’s Prime Minister Keir Starmer negotiated a deal with Trump that this started again.
“I don’t want to blame Donald Trump for all of our woes, but he was certainly a big part of the problem that we faced last year,” CEO Adrian Hallmark told Bloomberg. “We set off to get to that breakeven point in 2025 — we missed it by quite a margin.”
Luxury car taxes in China plus a booming local automotive industry saw less Aston Martin vehicles sold there.
Aston Martin is betting big on upcoming Valhalla deliveries to improve revenue. A total of 500 deliveries are expected throughout 2026.
