Triumph gears up to launch 29 new models in six months

– British marque expands its global footprint with electric, off-road, and sub-500cc bikes

Triumph Motorcycles is preparing for one of the biggest product offensives in its 122-year history, announcing plans to launch 29 new and updated motorcycles over the next six months, a record number for the British brand.

The bold rollout follows a landmark financial year for Triumph, which delivered 141,683 motorcycles globally between July 2024 and June 2025, representing a 136 percent increase in sales since 2019. The company now operates through a network of 950 dealers across 68 countries, cementing its position as the UK’s largest motorcycle manufacturer.

According to Triumph, the unprecedented wave of model launches is the result of years of sustained investment in product development and innovation. The campaign begins on 21 October with the reveal of the first bike under the ‘True Originals Never Settle’ theme, followed by another debut on 28 October under the tagline ‘Made to Upstage.’

Electric and youth-focused expansion

Among the first to break cover will be the new TXP electric motorcycle range, aimed at younger riders. Developed in partnership with OSET, the TXP line features four lightweight, scalable electric bikes with advanced ergonomics, modular 2-in-1 setups, and safety systems tailored for entry-level riders. Each model sports Triumph’s signature Performance Yellow and Graphite Black livery.

The TXP range marks Triumph’s latest push into electrification, joining a growing global segment of youth and commuter EVs.

Off-road momentum builds

Triumph’s expansion into competitive off-road categories continues with the TF 450-X and two new cross-country motorcycles, set to arrive in showrooms before Christmas. These follow a strong debut year in international competition, with Triumph’s motocross and enduro bikes claiming race wins and podiums in championships such as FIM MXGP, EnduroGP, and AMA SuperMotocross.

Across Europe, North America, and Australia, Triumph riders also captured multiple national titles, including the ACU British MX2 Championship and the Assoluti d’Italia di Enduro, reinforcing the brand’s growing reputation off-road.

Sub-500cc range drives growth

Triumph’s Speed 400, Scrambler 400 X, and Scrambler 400 XC models have been instrumental in boosting sales across Asia and emerging markets. The company says the new wave of sub-500cc models has attracted a broader audience to the brand, blending affordability with Triumph’s trademark engineering and design quality.

Global reveal series and dealer events

Of the 29 models confirmed, seven have already been announced, with the remaining 22 to be revealed progressively through early 2026. Global dealer preview events are scheduled to run until spring next year, giving riders the chance to see the new lineup first-hand.

Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, said the brand’s momentum was stronger than ever:

“Our record sales, expansion into new segments, and the number of upcoming product launches all reflect the quiet optimism we feel about the future. While the market remains challenging for many, Triumph’s focus is clear — we are committed to delivering motorcycles that are exciting, innovative, and built to the highest quality standards for our customers around the world.”

Riders can sign up for updates at triumphmotorcycles.co.nz to be among the first to see the new arrivals.