Selling your car? You’ll want to create a listing that grabs attention and convinces potential buyers that your vehicle is the one they’ve been searching for. Here’s a step-by-step guide to help you craft a catchy and effective car listing description that will sell your car in no time!
Start With A Strong Headline
Your headline is the first thing potential buyers will see, so make it eye-catching and informative. Highlight the most appealing feature of your car right off the bat.
Examples:
- “2016 VOLKSWAGEN TOUAREG – V6 3.0TDI | EXCELLENT CONDITION”
- “2020 FORD RANGER – TOWBAR, CANOPY & ROOFTENT!”
Top Tip: Using uppercase for your headline can make it stand out compared to other listings.
Provide Key Information Upfront
Begin your description with the essential details that buyers need to know. Listing these as bullet points is perfectly fine, as it is easy to read and informative for the interested buyer.
- Make, model, and year
- Mileage (KMs)
- Engine type and size
- Transmission (manual or automatic)
- Price
Examples:
- “2016 Volkswagen Touareg, only 100,000 KMs, 3.0L diesel, automatic transmission.”
“2016 Volkswagen Touareg
100,000 KMs
3.0L diesel
Automatic transmission.”
Top Tip: To get more information about your car, including the engine size, make, model, and year, you can use websites such as ThatCarNZ or Checka.
Highlight Unique Selling Points
What makes your car stand out from the crowd? Be sure to mention any special features or recent upgrades that add value to your vehicle.
Examples:
- Low mileage
- Full-service history
- Recent maintenance or upgrades
- Special features (sunroof, leather seats, navigation system)
Example: “This Touareg boasts a full-service history and has just had new tyres fitted. It comes with a sunroof, leather seats, and a Bose speaker system.”
Top Tip: Highlighting these selling points not only attracts potential buyers but also prevents unnecessary questions.
Be Honest and Transparent
Building trust with potential buyers is crucial. Be upfront about any issues or imperfections, no matter how minor they might be.
Example: “There’s a small scratch on the rear bumper, but it’s barely noticeable. The car runs perfectly and has been well taken care of.”
Top Tip: Honest and transparent sellers have a higher chance of selling their cars because they eliminate surprises for potential buyers during viewings.
Use Descriptive Language
Help buyers imagine what it’s like to own and drive your car. Describe the driving experience and the benefits of your vehicle.
Example: “Smooth and comfortable, this Touareg is a joy to drive around town and on the open road. Its fuel efficiency makes it an excellent choice for city commutes or long trips.”
Top Tip: Keep this in simple terms and try to avoid unnecessary waffle.
Include Call-To-Actions
Encourage potential buyers to take the next step by contacting you for more information or to arrange a test drive.
Example: “Interested? Don’t miss out on this fantastic deal – contact me today to arrange a test drive or ask any questions!”
Listing Example
The ideal listing will have a combination of bullet points and short sentences. Keep it short, simple, and easy to read.
Headline:
2016 VOLKSWAGEN TOUAREG – V6 3.0TDI | EXCELLENT CONDITION
Description:
2016 Volkswagen Touareg
100,000 KMs
3.0L diesel
Automatic transmission
The car doesn’t leak oil or water and is regularly serviced. It comfortably seats five people, perfect for families.
With an economical fuel consumption of about 6.5 litres per 100 kilometres, it can travel up to 1100 kilometres on a single tank. The smooth and comfortable drive of this Touareg is ideal for both city commutes and long trips.
- Full service history. Regularly serviced by AutoTrader
- Cam chain replaced at 100,000 km
- Oil and filter done at 100,000 km
Interior:
- Full leather interior
- Heated seats
- Reversing camera
- Cruise control
- Bluetooth radio
- Dual-zone A/C
Exterior:
- Tow bar
- 3500 kg towing capacity
- Half-worn tyres
There’s a small scratch on the rear bumper, but it’s barely noticeable.
Interested? Don’t miss out on this fantastic deal – contact me today to arrange a test drive or ask any questions!
Top Tip: Organise the features in each section from most important to least important to make it easy to read.
Photos Sell!
One of the most important factors of a listing is the photos! Photos tell a thousand stories, so make sure they count!
To learn more about how to take the best photos of your car, see the blog below.
